Most strategy models describe the world as it was. Some claim to describe the world as it is.
PositionShift operates in the space between what’s true now and what’s about to become true — the zone where decisions, markets, narratives and power structures collide.
Cognitive drift, narrative pressure, and machine-accelerated change distort perception.
Distortion drives misalignment.
Misalignment costs capital.
We identify the drift, quantify the risk, and eliminate the delta.
Our proprietary telemetry frameworks give leaders a live view of where their organisation really sits — relative to markets, narratives and power structures.
It’s not sentiment analysis. It’s positional intelligence.
The 20th century was linear. This one is recursive, compounding — and recursive again.
PositionShift treats uncertainty as infrastructure — not disruption.
The winner isn't the one with the most insight. It's the one standing in the right future first.
PositionShift creates the alignment required to act early, not react late — across strategy, narrative, capital and execution.
We map how decisions are really made — not just how they're described in board decks.
Our Emotion-Logic Engines™ surface where friction, drift and misalignment are hiding — before they become expensive.
If your choices barely register outside your own org chart, you don't need us.
But if your decisions ripple through markets, governments, capital, or culture — we're speaking the same language.
For high-consequence decisions, market reconfiguration, or Reality-Index™ work:
Send context, not noise. Outline the decision, the market, or the drift you’re seeing.